CHECKING OUT PEOPLE'S MEDIA CONSUMPTION PRACTICES

Checking out people's media consumption practices

Checking out people's media consumption practices

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Taking a look at a few of the recent changes and developments in TV and digital content.

In the present digital age, mobile phones have become one of the most commonplace devices that individuals are using to view videos and access media. Nowadays, many social media platforms are providing limitless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics show that that internationally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a series of personalised material and react immediately, making these videos much more engaging and addictive than traditional content. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is evolving the way people are proactively seeking for and expecting to receive info, in a much faster, shorter and more functional format.

Recently, with the growth of digital content, the way in which individuals take in media has evolved substantially. For many years, conventional television was the primary source of family entertainment for most people. Nevertheless, ever since the advancement of internet streaming services, many audiences are turning away from scheduled television, specifically among younger people. Instead, global media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These services are popular for allowing individuals to watch the programs and films they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the sector.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the method by which people are getting their news is also changing. Individuals are increasingly turning towards online news sources, instead of watching TV, to find out about ongoing worldly affairs. Nevertheless, concurrently, due to a constant circulation of info, individuals are coming to be overwhelmed by big volumes of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to observe. Nowadays it is common to see news channels that have sizeable followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for supplying individuals with trusted and authenticated news sources, in a style they can easily interact with.

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